A First Look at the Future of AI-Powered Marketing
Welcome to the Athena by Zeta™ Suite at CES—an exclusive space unveiling Zeta's superintelligent agent whose central brain will guide your marketing strategy, empower smarter decisions, and facilitate seamless collaboration between humans and AI.
Throughout the week, step inside our meeting suite for live product demos and daily moments built to show how Athena transforms intelligence into action. Explore the week's lineup, reserve time with our team, and discover the tech shaping the future of enterprise business.
The Experience
What to expect from the week's programming:
ALL THREE DAYS (JAN. 6TH – JAN. 8TH)
Athena by Zeta™ Demos
10:00AM–4:00PM PT
Private meetings + live demos in the Athena Suite at ARIA.
TUESDAY, JANUARY 6TH
Athena by Zeta™: The Next Era of AI-Powered Marketing
Happy Hour + Fireside Chat with David A. Steinberg and Dan Ives
4:00PM–5:30PM PT
Athena by Zeta is transforming enterprise marketing with a fully conversational AI experience. Join us for cocktails and insights as CEO David A. Steinberg and analyst Dan Ives discuss how Athena personalizes each marketer's workspace, streamlines human-AI interaction, and drives stronger ROI.
THURSDAY, JANUARY 8TH
Wisdom & Wellbeing with Athena:
A Full-Day Wellness Experience
10:00AM – 4:00PM PT
From performance-minded recovery therapy IV drips to intentional moments of restoration, this full-day experience is built to reenergize, deliver clarity, and elevate your overall wellness.
